Dr Sam Knowles
Sam Knowles is the founder, MD, and Chief Data Storyteller at the consultancy Insight Agents. He helps all sorts of organisations – businesses and charities, universities and Governments – to identify and craft the most compelling stories in their sector. He divides his time between solving client challenges, writing, and training. Sam is the author of the ‘Using Data Better’ trilogy of books with Routledge, comprising the best-seller Narrative by Numbers (2018), the critically-acclaimed sequel How To Be Insightful (2020), and the eagerly-awaited Asking Smarter Questions (August 2022).