Giovanni Frasca

Giovanni Frasca

Head of Commercial Excellence, Kantar Greece

With over a decade of experience in brand strategy and communication effectiveness measurement in the Greek market, he supports a wide range of clients across several industries to navigate creative and media decisions to improve the impact of their communication investment on their brands.

His current focus is to ensure Kantar provides its clients the best level of support and advise, leveraging new cutting-edge technologies and proprietary platforms to address their needs with the necessary agility at the speed of their business.

The extent of work done throughout the years side to side with advertisers, creative and media agencies, publishers, services providers, and industry associations, in combination with the wealth of consumer data and proprietary cutting-edge new technologies accessible within Kantar, place him in a unique position to deliver viewers-centric advice at the intersection between the creative journey and media effectiveness.